Wandr Working
Branding • Graphic Design
About
Wandr Working is a personal travel brand made for telling stories through podcast and social media content for solo travelers and aspiring digital nomads.
Wandr Working aims to inspire young women who are looking for a non-traditional life that balances travel, career, adventure, and even love. We address different aspects of the travel & work lifestyle, as well as its challenges and how to overcome them.
The Scope
Andrea needed to establish a travel brand that appeals to women who are aspiring digital nomads.
My mission was to create a logo that could be used on all her social media and podcast platforms that appealed to her female digital nomad audience.
In addition to her logo she needed a brand guide for future content creation and podcast cover art.
Identity Design
Brand Logo
Branding
Brand Style Guide
Ultimately, the visual identity for the WandrWorking brand uses a mix of pastel colors with bold yellow and teal to appeal to a feminine audience and summer nostalgia reminiscent of summer trips. In addition, the wifi symbol is used in the icon since the brand aims to target aspiring digital nomads.
Graphic Design
Podcast Cover Art
Apple Podcast
Spotify
