SRQ Couture Salon & Spa

Branding • Graphic Design • Website

About

SRQ Couture Hair Salon & Spa is a boutique salon located in the heart of downtown Sarasota, known for its personalized approach to hair and beauty services. The salon had come under new ownership and had been losing customers to the previous owner. Without a unique brand to represent them and a minimal online presence, the new owner decided it was time for a rebrand to represent the new management.

The Scope

The project was to redesign their brand to differentiate the salon from their previous owners while also tieing in old brand elements so that current customers do not get confused. The goal was to create a polished visual identity that transmits a soft and feminine feeling while also expressing the unique connection SRQ stylists have with their clients. In addition to this, I was tasked with creating a new website and business cards that reflect the new branding.

Branding

Old Logos & Brand

Branding

Visual Identity Guide

The visual identity has lavender-like blues to represent the relaxing ambiance of the salon and incorporates lilies and orchids into the imagry to invoke a soft and feminine feel. Thin elegant fonts are used to tie in the “couture” feeling of old movie stars. In addition to this, the same composition of the old logo was used but we opted for a more modern illustrated version of this logo while also redesigning the flower concept with the lily in the girl’s hair.