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andreahuertasmeza@gmail.com

SRQ Couture Salon & Spa

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SRQ Couture Salon & Spa

Branding • Graphic Design • Website

About

SRQ Couture Hair Salon & Spa is a boutique salon located in the heart of downtown Sarasota, known for its personalized approach to hair and beauty services. The salon had come under new ownership and had been losing customers to the previous owner. Without a unique brand to represent them and a minimal online presence, the new owner decided it was time for a rebrand to represent the new management.

The Scope

The project was to redesign their brand to differentiate the salon from their previous owners while also tieing in old brand elements so that current customers do not get confused. The goal was to create a polished visual identity that transmits a soft and feminine feeling while also expressing the unique connection SRQ stylists have with their clients. In addition to this, I was tasked with creating a new website and business cards that reflect the new branding.

Branding

Old Logos & Brand

Branding

Visual Identity Guide

The visual identity has lavender-like blues to represent the relaxing ambiance of the salon and incorporates lilies and orchids into the imagry to invoke a soft and feminine feel. Thin elegant fonts are used to tie in the “couture” feeling of old movie stars. In addition to this, the same composition of the old logo was used but we opted for a more modern illustrated  version of this logo while also redesigning the flower concept with the lily in the girl’s hair. 

Additional Branding Elements

Website

SRQ Couture WordPress Site

View Live Site

Business Cards

Version 1

Version 2

Version 3

Lirio And Co.

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Lirio And Co.

Website

About

Lirio And Co is a socially conscious brand that specializes in handcrafted purses, accessories, and apparel created by skilled artisans in Peru. The brand combines traditional techniques with modern designs, using sustainable materials to craft unique pieces. Through their work, Lirio And Co empowers artisan communities while celebrating cultural heritage.

The Scope

The project was to redesign their Shopify Ecommerce store to reflect the clean and elegant look of the brand. The old version of the website was overloaded with pink and beige and did not represent the brand look & feel. In addition to this the brand story and information about the sustainable materials used for their products was not well represented. My goal was to create an easy to navigate website with organized product collections and a more minimal website design that would allow the look of the products to shine.

Website

Old Website

Website

Lirio And Co Shopify Site

View Live Site

Inka Equestrian

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Inka Equestrian

Branding • Website

About

Inka Equestrian is a family owned horse boarding and equestrian facility in Myakka City, FL. As a brand new business Inka Equestrian needed to build a brand and online presence to reach equestrians and potential horse boarders in their area.

The Scope

The project was to create a logo and brand identity that looked elegant and appealed to upscale equestrians from all riding disiciplines. The horse community in this area is very passionate about the care of their horses and I wanted to create a logo that would reflect a premium experience for their horses. Along with the logo they wanted a website with general information

Identity Design

Brand Logo

Website

Inka Equestrian Website

Gadolin Research

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Gadolin Research

Website

About

Gadolin Research is a clinical research site in Beaumont, TX that researches various chronic conditions and vaccine studies. As a small clinical research center, Gadolin has strong ties to its community and hopes to gain better understanding of their conditions through their research.

The Scope

Gadolin Research was a client of my parent company ImageBloom who came to us for a website rebuild because their original website was outdated. They also wanted us to integrate their CRIO forms which are the forms they use to collect participant information for their enrolling research studies.

Website

Gadolin Research Website

Trovaré Clinical Research

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Trovare Logo Icon
Trovare Logo Icon

Trovaré Clinical Research

Website

About

Trovaré Clinical Research is an independent, multi-specialty research facility located in Bakersfield, California.Trovaré researches a wide range of conditions, including bunions, sciatica, Diabetic Peripheral Neurotherapy, plastics, and more.

The Scope

Trovaré was a client of my parent company ImageBloom who came to us for a website rebuild because their original website was on built Wix and their RealTime CTMS integration, which is what they used to list their currently enrolling studies, wouldn't work properly on their old website.

We rebuilt and redesigned their website on WordPress and integrated their CTMS seamlessly on their new website.

Website

Trovaré Clinical Research Website

Wandr Working

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Wandr Working

Branding • Graphic Design

About

Wandr Working is a personal travel brand made for telling stories through podcast and social media content for solo travelers and aspiring digital nomads.

Wandr Working aims to inspire young women who are looking for a non-traditional life that balances travel, career, adventure, and even love. We address different aspects of the travel & work lifestyle, as well as its challenges and how to overcome them.

The Scope

Andrea needed to establish a travel brand that appeals to women who are aspiring digital nomads.

My mission was to create a logo that could be used on all her social media and podcast platforms that appealed to her female digital nomad audience.

In addition to her logo she needed a brand guide for future content creation and podcast cover art.

Identity Design

Brand Logo

Branding

Brand Style Guide

Ultimately, the visual identity for the WandrWorking brand uses a mix of pastel colors with bold yellow and teal to appeal to a feminine audience and summer nostalgia reminiscent of summer trips. In addition, the wifi symbol is used in the icon since the brand aims to target aspiring digital nomads.

Graphic Design

Podcast Cover Art

Apple Podcast

WandrWorking Podcast - Apple Podcast

Spotify

Culture Cult Travel Show

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The Culture Cult Travel Show

Branding • Graphic Design

About

The Culture Cult Travel show is a comedic history and travel podcast show hosted by Marie Walker. From untold history, to outrageous travel stories, the podcast is meant to inform listeners and make them laugh at the same time as they explore cultures from around the world.

The Scope

Marie needed to establish a cohesive brand for her podcast and social media. She had many great ideas but ultimately had too many styles that clashed. My mission was to redesign her logo and create a brand style guide that focused on one cohesive visual identity that would work across all platforms. In addition to this I redesigned the podcast cover art and consulted on social media graphics.

MoodBoards

Picking the Right Style

Branding

Brand Style Guide

Ultimately, the visual identity for the Culture Cult show can be described as black & white historical photographs with pops of bright colors with bold header fonts.

Cover Art

Podcast Cover Art

Apple Podcast

Spotify

Minorities in Publishing

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minorities in publishing website
minorities in publishing website

Minorities in Publishing

Website

About

Minorities in Publishing is a podcast for underrepresented book publishing professionals hosted by author and industry professional Jennifer Baker.

Jennifer Baker originally had her podcast episodes posted on Tumblr but since this platform was shutting down she wanted to post her episodes on her own dedicated website.

The Scope

The project was to create a website to host over 130 episodes of the Minorities in Publishing podcast. 

Jennifer requested the website be built on Squarespace so that she could easily update the site with new episodes. Despite the design limitations of a template-based site like Squarespace, with some custom code, I was able to achieve a look that was on brand and convert the blog posting section to accommodate the podcast episode posts.

Website

Minorities in Publishing Podcast